Training in digital media and marketing comes high on the list of client 'wants', but what is requested varies widely with company size. Smaller companies generally, have already grasped the web and its opportunities. They have realised this is a very cost effective promotional medium and are already 'hands on' in many aspects. Bigger organisations tend to use their specialist suppliers to get hands on, so their needs tend to be more strategic - planning and understanding digital campaigns.
One area however is a common requirement from both - writing for the web. Good web copy and content has never been more important, and with the growth in the use of content management systems (CMS), more and more of the copywriting now falls on the shoulders of the client.
Good, concise, pursuasive copy has always been of tremendous importance in making a site work, but there is another dimension. Content and copy must be optimised to get good organic listings on search engines.
In the Google - age training in writing for the web, whether it be for websites or blogs has never been more important.
One area however is a common requirement from both - writing for the web. Good web copy and content has never been more important, and with the growth in the use of content management systems (CMS), more and more of the copywriting now falls on the shoulders of the client.
Good, concise, pursuasive copy has always been of tremendous importance in making a site work, but there is another dimension. Content and copy must be optimised to get good organic listings on search engines.
In the Google - age training in writing for the web, whether it be for websites or blogs has never been more important.
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