One Development

What do we mean by creativity? Often it is confused with the obviously 'creative' professions, such as media, arts and music etc. But this is only the application of creative thinking to a particular set of disciplines. I worked for a long time in advertising and we had the so-called ' creatives ' including the writers and art directors (yes, I was one for a while) but it was the way people moved from discipline to discipline that flagged up the fact that it was a way of thinking not a label that matters. I have met many scientists and engineers who are amazing creative thinkers. Look at some of our leading businessmen and women: it requires a high level of creative thought to come up with an original business idea or model and build a whole structure to carry that forward. Accepting that it is a way of thinking, an approach to problem solving, means that it can be taught. Of course people's aptitude varies, but creative thinking is a skill all can learn... and yes

Back in February I wrote on digital media training and in particular writing for the web. This has become quite an issue recently with clients increasingly opting for websites with content management systems ( CMS ). Web copy not only dictates how well you communicate your offer, but how well your site performs in organic listings on search engines. So extracted from my writing for the web training package, here are 10 key points to bear in mind. Remember how you read websites - look and learn from sites you think do it well. Don't expect your visitor to read what you won't read yourself. Customers only listen to one radio station WIIFM - 'what's in it for me'. Talk about benefits to them... don't talk about yourself. Vary descriptions: people use different terms to describe most things, so consider the terms they may search your site on. For example, I was working for a vehicle hire company, but visitors might search on truck rental, truck hire, contract hire,